2014年12月4日，中国轮胎商业网媒体中心受日本日宏轮胎（TOYOMOTO)邀请，到其北京公司进行访谈。
中国轮胎商业网：进入到贵公司办公区，感受到很浓的轮胎气息。公司在轮胎业的发展有很深的渊源吧？
日宏轮胎张总：东京日宏橡胶株式会社于1985年在日本成立，专业从事轮胎制造和营销，轮胎产品的注册品牌为“TOYOMOTO”。目前，东京日宏轮胎和国内外许多企业紧密合作，采用日本技术和工艺生产橡胶轮胎。产品系列包括乘用车轮胎，卡车和巴士轮胎，以及工程车辆和设备轮胎等。
中国轮胎商业网：请问目前所在的北京日宏赛优国际贸易有限公司与东京日宏在架构上是什么关系？
日宏轮胎张总：北京日宏是经工商注册的独立公司，几年前购买了东京日宏，目前对其控股。东京日宏主要是和国内外的合作伙伴紧密结合从事轮胎和橡胶技术研发以及生产；而北京日宏是一个贸易中心，主要面向国外市场，也有国内市场考虑。
中国轮胎商业网：公司既然主营出口业务，那么贸易市场主要在哪些国家呢？
日宏轮胎张总：我们的贸易伙伴主要在东南亚，中东，中亚和南美等国家和地区。在这些国家和地区，我们都已进行了“TOYOMOTO”商标注册。2011年也在中国也注册了中文的“日宏”商标。但我们没有尝试过在美国注册，因为公司的发展规划中没有考虑美国市场。公司的注册商标还包括: TIREBOT, 移山M&M等。
中国轮胎商业网：既然提到了美国市场和商标注册，我们就不得不想到近日比较敏感的话题“日宏轮胎涉商标侵权 在美遭东洋轮胎起诉”一事，具体情况是什么？
日宏轮胎张总：这可能源于我们今年11月在美国SEMA展上展出了“TOYOMOTO”产品。正如我上面说到的，公司的发展规划中没有美国市场，因此，我们认为TOYO这种做法显然太过于过敏。目前，TOYOMOTO已经授权其在中国和美国的律师和TOYO的律师交涉，希望能达到对双方都有利的结果。
中国轮胎商业网：对于“商标侵权”一案看来您是胸有成竹的！
日宏轮胎张总：我公司于2011年11月7日在中国成功注册“TOYOMOTO”商标，注册号8734736，并于2012年6月8日在日本成功注册“TOYOMOTO”商标，注册号5499703。因此，我们拥有中国和日本的合法商标使用权，“TOYOMOTO”商标在该两国已获得法律保护。并且在多个国家我们也已经提交了商标注册申请，正在等待申理成功的阶段。
“TOYOMOTO”商标原创的灵感来自于日本战国时期真实的历史人物---毛利丰元将军（MORI TOYOMOTO,1444-1476），即后来享有盛誉、被后人称为“战国第一智将”的毛利元就的祖父），此名字中，“丰元”的日语发音正是“TOYOMOTO”。 商标“TOYOMOTO” 是根据真实历史人物独创而来，有着很长的历史渊源，在维基百科中可检索到详尽的信息。
说“TOYOMOTO”侵权也比较可笑，全世界都非常知名的汽车品牌“TOYOTA”中文翻译是“丰田”， 可见，在日语中“丰”发音就是TOYO。如果东洋轮胎认为“TOYOMOTO”侵犯了“TOYO”的商标权，那么是不是认为相似度更高的“TOYOTA”也侵犯了他们的商标权呢？
我们了解到，TOYO自去年开始对中国许多企业和公司进行了起诉，原因不一。我希望日宏轮胎国内外的合作者坚信TOYOMOTO是合法的注册品牌，对于任何来自外界的干涉和扰乱，我们应当团结一致，用法律的武器来维护我们合法的权益。
中国轮胎商业网：商标注册有个漫长等待的过程，相关部门需逐一审核，提交商标能不能被注册，也是相当严格的。既然“TOYOMOTO”商标在多个国家注册了，说明它在这些国家是符合规定的。
日宏轮胎张总：是的，TOYOMOTO商标是我公司原创、拥有并合法注册的商标。在美国，我公司没有试图注册过。正如我前面重申的，我们公司就没有去美国注册和销售的发展计划，因此，TOYO在美国起诉TOYOMOTO是小题大做，无事生非。
中国轮胎商业网：那么接下来公司营销商场方向依然是除美国之外的国家吗？
日宏轮胎张总：我们中国人的理念是和气生财。我们原计划中没有美国，这件事情之后更确定了不去美国发展。我们更注重其他市场。
中国轮胎商业网：那么我们有没有在国内的发展营销计划呢？
日宏轮胎张总：我们虽然很重视在国内的营销，但是目前国际市场是我们最大的舞台。目前国内的市场还不够规范：经销商间的价格战、铺垫，拖欠货款、无品牌忠诚度等都是影响和制约品牌在国内推广的因素。但是我们在北京地区开始了零售加批发的试点。TOYOMOTO轮胎销售和服务地点在十八里店南桥。店面的名称叫- 年轮！
中国轮胎商业网：期待TOYOMOTO日宏轮胎市场将来发展更快更强。
日宏轮胎胎张总: 非常感谢，中国轮胎商业网是国内最为专业的轮胎网站，我们每天都会关注。祝你们越办越好。
中国轮胎商业网: 谢谢您，愿你们的轮胎生意越来越好，任何问题随时联系我们，再见。
Special Interview with TOYOMOTO Tire in Beijing
On December 4, 2014, Chinatiredealer Media Center（CTD） editor was invited by TOYOMOTO （TYM） tire to her Beijing company for interviews.
CTD: Enter our company office area, the tires flavor feel very strong .Our company in the development of the tire industry has deep roots, right?
TYM(Mr. Zhang - president ): Japan Toyomoto Tire Corp. invested and managed by Kabusiki Gaisha Tokyo Nihoon Rubber Corp. a duly registered Japanese company in 1985, specializes in manufacturing and marketing of tire products, tires registered brand "TOYOMOTO". Toyomoto Tires work closely with many enterprises in domestic and abroad for now, using Japanese technology and process of rubber tires. The tire product range includes PCR, TBR, SAND AND OTR etc.
CTD: Could you please interpret the relationship between Beijing Toyomoto and Japan Toyomoto?
TYM: Beijing Toyomoto is an independent company by the industrial and commercial registration, and in a few years ago bought Japan Toyomoto, currently its holding. Japan Toyomoto major partners is closely engaged in tire and rubber technology R&D and production, while Beijing Toyomoto is a trade center, mainly for overseas markets, the domestic market is also considered.
CTD: Since the company's handling main export business, so the main market runs in which countries?
TYM: Our main trading partners in Southeast Asia, Middle East, Central Asia andSouth Americaand other countries and regions. We have registered in "TOYOMOTO" trademark in these countries. 2011 also in China for "Rihong" to do trademark registration, but we don't have tried to register in USA, cause the USA market is not in our Development planning. Registered trademark of company also include: TIREBOT, Yishan M&M etc.
CTD: As you mentioned the US market and the trademark registration, we have to think of the recent sensitive topic "Toyomoto tires in the United States was involved in trademark infringement prosecution Toyo Tires" issue, what is the specific situation?
TYM: This may be because we showed "TOYOMOTO" products in the USA SEMA Exhibition in Nov. As I mentioned above, there is non USA market development plan of the company in, therefore, we think this approach is obviously too allergic TOYO. Currently, TOYOMOTO has authorized its lawyers in China and the USA and TOYO lawyers negotiate, hoping to achieve mutually beneficial results.
CTD: For the "trademark infringement" case seems you have a well-thought-out plan of...
TYM: Our company in November 7, 2011 in China successfully registered "TOYOMOTO" trademark, registration No. 8734736, and in June 8, 2012 successfully registered "TOYOMOTO" trademark in Japan, registration No. 5499703. Therefore, we have the right to use that in Chinese and Japanese legal trademark, the trademark "TOYOMOTO" has obtained the legal protection in the two countries. And in many other countries we have submitted the application for trademark registration, waiting for the successful stage.
"TOYOMOTO" trademark originality inspired by Japan's Warring States period of real historical figures --- MaoLifengYuan generals (MORI TOYOMOTO, 1444-1476), which later became renowned, was later known as the "Warring States first wisdom of" Mori Motonari's grandfather), this name, "Feng yuan" is the Japanese pronunciation of "TOYOMOTO". Trademark "TOYOMOTO" is based on real historical figures from the original, has a long history in Wikipedia can retrieve detailed information.
Says "TOYOMOTO" infringement is relatively funny, very well-known all over the world automotive brand "TOYOTA" Chinese translation is "Feng Tian", it can be seen in Japanese, "Feng" pronunciation is TOYO. If TOYO Tires thinks "TOYOMOTO" violating " TOYO" trademark, it is not also think that "TOYOTA" is another violation of their trademark?
We know that, TOYO sued many companies of China in various reasons since last year. I hope partners abroad believe TOYOMOTO is legally registered brand, for any confusion and disruption, we should united with legal to defend our rights.
CTD: Trademark registration is the process of a long wait, the relevant departments to go one by one review, the trademark can not easy to be registered, it's quite strict. Since "TOYOMOTO" trademark registered in many countries, and that it is in compliance in these countries.
TYM: Yes, TOYOMOTO is a trademark of our original, owned and legally registered. In USA, we have not tried to register as I reiterated before, we just have no plan to go to USA registration and marketing, therefore, TOYO to TOYOMOTO prosecution in USA is big deal, make trouble out of nothing.
CTD: Then the marketing direction is still outside the country in addition to American?
TYM: Our Chinese thought, Amicability makes your wealth. The original plan no USA, there is thing more determined it. We pay more attention to other markets.
CTD: Do we have any plans for Chinese marketing?
TYM: Although we attach importance to internal market, but the current international market is our biggest stage. Now the domestic market is not in order, promoting factors including the price wars between dealers, delay payment, no brand loyalty etc. TOYOMO started retail-wholesale store in Beijing named Nianlun, the location at Shibalidian South Bridge.
CTD: Looking forward to TOYOMOTO tire market will develop faster and stronger in the future.
TYM: Thank you very much, the http://www.chinatiredealer.com is the most professional tire business website, we use it every day. I wish her development better and better.
CTD: Thanks a lot, I wish your tire business getting better and stronger, any questions feel free to contact us.
